About Us

How It All Began

Urban Leaf started with a simple but ambitious idea: we wanted to bring a healthier, more sustainable food system to the masses. Urban Leaf does that by empowering people just like you experience the joy and satisfaction of growing their own food in any space, even a tiny New York City apartment. So we got together a team of plant scientists, engineers and food enthusiasts who were all united by a passion for finding creative solutions for growing food. And Urban Leaf was born.

Meet The Founders

Nate left the finance industry in 2015, determined to build something that would make his future grandchildren proud. Nate was a born foodie. The first dish he ever learned how to cook was spaghetti bolognese, and he’s taken cooking classes all over the world, even earning a Certificate of Culinary Arts in Toronto. Thai and Vietnamese are his favorite culinary regions, and he once spent a month exploring the Central Highlands of Vietnam by motorbike in search of the perfect bowl of Banh Hoi (it’s all about the fresh herbs!!)

Dr. Rob was raised on a wood farm in southeastern Massachusetts. Since moving to NYC, he made it his mission to try to make the city a bit greener. His Ph.D. dissertation focused on Vegetated Infrastructure. Rob is in charge of R&D, manufacturing, and dispatch at Urban Leaf, but he’s also become famous for his “Upper Westo Pesto” (fortunately, he’s always got a good supply of fresh basil on hand.)

The Challenges of Urban Gardening

We believe that finding ways to grow food in urban environments solves a huge number of food industry problems. It shortens supply chains by putting fewer miles between food and eaters, creates less waste, uses less packaging and has a higher nutritional density. However, growing food in urban environments is not without its challenges either. As New Yorkers living in 600 square foot apartments, we know these challenges firsthand. There is a lack of time, space and know how. By making growing food at home fun, easy and accessible, we are overcoming these obstacles. Our first product is an eco-friendly beginner hydroponic unit that’s designed for the complete beginner. It essentially allows plants to water themselves through a patented hydroponic process. Now anyone can have a successful garden in their home, even if they don’t remember to water it.


If you’re interested, you can read more about how founders Nate and Rob got started and why we are so passionate about Urban Farming.